Hybrid Living

What: With the environment and the price of fuel being two very topical issues, Saatchi Sydney set out to tackle the big question; what does hybrid technology mean to Australians? Do people get what hybrid cars are? How important is the environment? How much are people prepared to sacrifice when it comes to saving the environment? What is the true motivation for driving a hybrid car?

When: August 2008

Who: chellews@saatchi.com.au

 http://hybridliving08.blogspot.com/

Families in India

What: In a country of over 1.1 billion people - the most culturally and genetically diverse country in the world - we believe that understanding families will help us understand the people. What really matters to Indian families? What holds them together? How do they make each other smile, or cry?

When: June 2008

Who: sandy.thompson@saatchiny.com, frances.cook@saatchiny.com, hinoti_joshi@saatchi.co.in, vipasha_shah@saatchi.co.in, mrinal_khullar@saatchi.co.in

http://fabricoffamily.blogspot.com/

Girl Moments

WHAT: It's a hectic world that I'm struggling to find my way in. Sometimes I just need to get back to who I am to enjoy a moment that allows me to be totally me. Focus on girls moments and lives.

WHEN: April 2008

WHO: eva.verderone@saatchi.it

www.mypinknirvana.org

Luxury

What: The concept of luxury is changing. Ostentatious displays of wealth are no longer ‘in’. Sure they still exist, but its essence is diluting. A new form of luxury is emerging, and it fits like a glove with Lexus Australia. We wanted to know everything about this new luxury audience and its potential for Lexus. Our challenge was to figure out what Lexus stands for and where we should steer the brand.

When: Spring 2008

Who: Sabrina Chellew

Sustainability

What: How do we feel about the environment, the future of our planet, what we are doing about promoting sustainability within S&S and most importantly how do we FEEL about playing a role in helping S&S become more environmentally aware.

When: Spring 2008

Who: alice.lane@saatchiny.com, sara.bamossy@saatchila.com sarah.waite@saatchi.co.uk, dean_sciole@saatchi.com.cn, julien_delatte@s aatchi.com.hk

http://xploreprojectblue.blogspot.com/

The Digital World

What: The Digital World. Marketers know they want to play in it, just not sure how that's possible. Xplorers all over the world set out to humanize and to make accessible the digital world.

When: Spring 2008

Who: frances.cook@saatchiny.com, jessica.wildman@saatchiny.com, julien_delatte@saatchi.com.hk, gino_borromeo@saatchi.com.sg, laungaua@saatchi.com.au, sarah.waite@saatchi.co.uk sarah.waite@saatchi.co.uk, laura.semple@conill-la.com

http://xplorers-livingdigital.blogspot.com/

Ice Cream

What: It's cold, sticky, sweet and just awesome? Ice Cream. Everyone loves ice cream, but why is the big question? What is it about that cold scoop of deliciousness that brings a smile to everyone's face?

When: Spring 2008

Who: frances.cook@saatchiny.com, coco.videla@saatchi.it, sophie.robbins@saatchiny.com, syu_ai_ming@saatchi.com.sg

http://aroundtheworldwithicecream.blogspot.com/

Beauty in the Middle East

What: "Beauty is in the eye of the beholder they say. It is not something you can define or even describe. People often don’t agree on it. But for some reason when you see it, you know it and when you create it, you feel it." A group of xploreres set out to "feel it", to get a glimpse of what beauty is behind the veil.

When: Winter 2008

Who: Frances.cook@saatchiny.com , sandy.thompson@saatchiny.com , mary.mills@saatchiny.com , Nessrine.Abotera@saatchieg.com

http://www.beautybehindtheveil.blogspot.com/

Fast Food

While the client happened to be fast food, this particular journey was about the road to enlightenment, covering a variety of definitions and aspects of the word.

When: Fall 2007

Who: Amy.martin@saatchiny.com , Nusara.Chinnaphasaen@saatchiny.com

http://www.road-enlightenment.blogspot.com
Uersname: Wendysxplorer@gmail.com
Password: wendys21

Smiles

What:It's not just a set of good teeth that makes a smile, it's the stuff behind it, the reason it occurs. Across the nation, a set of xplorers set out to unlock a few of the secrets behind a smile.

When: Spring/Summer 2007

Who: lana.plecas@saatchiny.com , frances.cook@saatchiny.com

http://milesofsmiles.wordpress.com/

Colds

What: A runny nose, a fever, an achy body, in general having a cold is nothing but gross and frustrating. So what do you do about it? do you ignore it? use homemade remedies? A few xploreres traveled across Russia to find out.

Who: carolyn.dateo@saatchi-ch.com

When: December 2007

http://breathinginmoscow.wordpress.com/

Beer

http://minesabeer.wordpress.com/

What: Is it just the beer that makes a pint, or is it the people, the place, the glass its served in? A team from Geneva set out across Europe to size up what truly makes a great beer experience.

Who: Hiba.samawi@saatchi-ch.com , delphine.digonnet@saatchi-ch.com , Sarah.Waite@saatchi.co.uk , leanne.halder@saatchix.co.uk

When: October 2007

What makes a Home?

www.xplorers-homelove.blogspot.com

What: Is it the lighting, the fixtures, the carpet? When does a house become a home and what is it that help makes that transformation? Answers were found after spending a few days xploring in Canada.

When: Fall 2007


Who: sandy.thompson@saatchiny.com , frances.cook@saatchiny.com

Child Abuse in South Africa

http://dollsofdeath.blogspot.com/

What: Two amazing, strong women took on the heavy task of xploring rape and abuse among South African children.

When: August 2007

Who: adene.vanderwalt@jb.saatchi.co.za ,Annchen

Time

http://xplorers-mytime.blogspot.com/

What: Always baffling, always alluring, a set of xplorers traveled Italy and Spain to try and answer a few questions about time.

When: Spring 2007

Who: coco.vicela@saatchiny.com , Emma.Kohler@saatchi-ch.com , Martin.Fritsche@saatchi-ch.com , Delphine.Digonnet@saatchi-ch.com , Laura.Zanni@saatchi-ch.com

America On Sale

http://www.americaonsale.blogspot.com

What: Why is America obsessed with a bargain, and if we get it on sale, why does that make it better? Everyone loves a deal, and we wanted to know why.

When: Summer 2007


Who: leah.mentha@saatchiny.com , adene.vanderwalt@jb.saatchi.co.za , sip , sara

The Women of China

http://xplorer-moveme.blogspot.com


What: The women of China have and are ever evolving, in fashion, ideals, goals, their world is always changing. We talked to them to try and understand where they are going, how they’re getting there, and where they have been on their journey.

When: Spring 2007

Who: Sandy.Thompson@saatchiny.com

Juice in America

http://xplorers-onthesunnyside.blogspot.com

What: Why do we love orange juice and what makes us choose one brand over the other? Is it taste, the powerful punch of vitamin C? To find out we chatted with brothers, sisters, camp directors, zoo keepers, and everything in between.


When: Summer 2006

Who: Sandy.Thompson@saatchiny.com , coco.videla@saatchiny.com

Why do women shop?

http://xplorers-threetimesalady.blogspot.com/


What: Why do women shop? We set out across the states, spent some time with Oprah, sifted through the toy isle with moms, drooled over engagement rings, and learned the truth about what it really means to shop.


When: September 2006

Who: Sandy.thompson@saatchiny.com , coco.vicela@saatchiny.com

Americans and Their Coffee

http://xplorers-goodmorningsunshine.blogspot.com/


What: Coffee drinkers come in all different shapes and sizes, and therefore of course, so would their coffee and their style of drinking it.



When: August and September 2006

Who: adene.vanderwalt@jb.saatchi.co.za , coco.videla@saatchiny.com

Beauty

http://beau-voyage.blogspot.com/


What: We set out across the country to understand womanhood, femininity, and what beauty truly means to women of all ages.

When: Fall 2006

Who: Frances.cook@saatchiny.com, leah.mentha@saatchiny.com

Fabric

What: Ever since we've stepped away from the loin clothe and into the stilleto, clothing has taken on an extremely interesting and important part of our lives. It's the effect that fabric can have on different situations, experiences, and occasions, that we searched for on this particular xploring adventure.

When: February, March, April 2007

Who: wanda.pogue@saatchiny.com , alisa.ferriss@saatchiny.com

http://piecesofher2.blogspot.com/

Baby Boomers USA

http://www.boomingboomers.blogspot.com/

What: There are 78 million American baby boomers. We traveled to all corners of the country to get to know them, and came back with the truth about boomers.

When: 2006.

Xplorers: amy.zarin@saatchiny.com, lana.plecas@saatchiny.com, jessica.wildman@saatchiny.com.

The New Youth of Russia

www.thefutureisyoung.bogspot.com

What: 9 days in Russia; Moscow, Voronezh, Rostov on Don and Yaroslavla, hanging out with 20 somethings to understand the new generation of Russian Youth.

When: October 2007

Xplorers: sandy.thompson@saatchiny.com, frances.cook@saatchiny.com, Anton Shukaylo, AShukaylo@saatchi.ru and Natasha Markovich, NMarkovich@saatchi.ru.

Personal Technology - Europe.

www.mygear.wordpress.com

What: 2 weeks though London, Berlin, Munich and Prague to find the truth about how technology fits with life.

When: April 2007.

Xplorers: sandy.thompson@saatchiny.com and frances.cook@saatchiny.com

Kids, Tweens, Teens and Moms in America.

www.postcards-from-the-road.blogspot.com

What: 30 days on the road, across the USA, hanging out with kids, tweens, teens, Moms, Dads, school teachers, school bus drivers and more.

When: April 2006

Xplorers: adene.vanderwalt@jb.saatchi.co.za and frances.cook@saatchiny.com

Xploring the new world of China

Read the book! One in a Billion, by Sandy Thompson.

What: 50,000 kms by van, boat and train to meet and understand the people who live, work and play in China.

When: 1997

Contact: sandy.thompson@saatchiny.com