What: With the environment and the price of fuel being two very topical issues, Saatchi Sydney set out to tackle the big question; what does hybrid technology mean to Australians? Do people get what hybrid cars are? How important is the environment? How much are people prepared to sacrifice when it comes to saving the environment? What is the true motivation for driving a hybrid car?
When: August 2008
Who: chellews@saatchi.com.au
