Hybrid Living

What: With the environment and the price of fuel being two very topical issues, Saatchi Sydney set out to tackle the big question; what does hybrid technology mean to Australians? Do people get what hybrid cars are? How important is the environment? How much are people prepared to sacrifice when it comes to saving the environment? What is the true motivation for driving a hybrid car?

When: August 2008

Who: chellews@saatchi.com.au

 http://hybridliving08.blogspot.com/

Families in India

What: In a country of over 1.1 billion people - the most culturally and genetically diverse country in the world - we believe that understanding families will help us understand the people. What really matters to Indian families? What holds them together? How do they make each other smile, or cry?

When: June 2008

Who: sandy.thompson@saatchiny.com, frances.cook@saatchiny.com, hinoti_joshi@saatchi.co.in, vipasha_shah@saatchi.co.in, mrinal_khullar@saatchi.co.in

http://fabricoffamily.blogspot.com/

Girl Moments

WHAT: It's a hectic world that I'm struggling to find my way in. Sometimes I just need to get back to who I am to enjoy a moment that allows me to be totally me. Focus on girls moments and lives.

WHEN: April 2008

WHO: eva.verderone@saatchi.it

www.mypinknirvana.org

Luxury

What: The concept of luxury is changing. Ostentatious displays of wealth are no longer ‘in’. Sure they still exist, but its essence is diluting. A new form of luxury is emerging, and it fits like a glove with Lexus Australia. We wanted to know everything about this new luxury audience and its potential for Lexus. Our challenge was to figure out what Lexus stands for and where we should steer the brand.

When: Spring 2008

Who: Sabrina Chellew

Sustainability

What: How do we feel about the environment, the future of our planet, what we are doing about promoting sustainability within S&S and most importantly how do we FEEL about playing a role in helping S&S become more environmentally aware.

When: Spring 2008

Who: alice.lane@saatchiny.com, sara.bamossy@saatchila.com sarah.waite@saatchi.co.uk, dean_sciole@saatchi.com.cn, julien_delatte@s aatchi.com.hk

http://xploreprojectblue.blogspot.com/

The Digital World

What: The Digital World. Marketers know they want to play in it, just not sure how that's possible. Xplorers all over the world set out to humanize and to make accessible the digital world.

When: Spring 2008

Who: frances.cook@saatchiny.com, jessica.wildman@saatchiny.com, julien_delatte@saatchi.com.hk, gino_borromeo@saatchi.com.sg, laungaua@saatchi.com.au, sarah.waite@saatchi.co.uk sarah.waite@saatchi.co.uk, laura.semple@conill-la.com

http://xplorers-livingdigital.blogspot.com/

Ice Cream

What: It's cold, sticky, sweet and just awesome? Ice Cream. Everyone loves ice cream, but why is the big question? What is it about that cold scoop of deliciousness that brings a smile to everyone's face?

When: Spring 2008

Who: frances.cook@saatchiny.com, coco.videla@saatchi.it, sophie.robbins@saatchiny.com, syu_ai_ming@saatchi.com.sg

http://aroundtheworldwithicecream.blogspot.com/

Beauty in the Middle East

What: "Beauty is in the eye of the beholder they say. It is not something you can define or even describe. People often don’t agree on it. But for some reason when you see it, you know it and when you create it, you feel it." A group of xploreres set out to "feel it", to get a glimpse of what beauty is behind the veil.

When: Winter 2008

Who: Frances.cook@saatchiny.com , sandy.thompson@saatchiny.com , mary.mills@saatchiny.com , Nessrine.Abotera@saatchieg.com

http://www.beautybehindtheveil.blogspot.com/

Fast Food

While the client happened to be fast food, this particular journey was about the road to enlightenment, covering a variety of definitions and aspects of the word.

When: Fall 2007

Who: Amy.martin@saatchiny.com , Nusara.Chinnaphasaen@saatchiny.com

http://www.road-enlightenment.blogspot.com
Uersname: Wendysxplorer@gmail.com
Password: wendys21

Smiles

What:It's not just a set of good teeth that makes a smile, it's the stuff behind it, the reason it occurs. Across the nation, a set of xplorers set out to unlock a few of the secrets behind a smile.

When: Spring/Summer 2007

Who: lana.plecas@saatchiny.com , frances.cook@saatchiny.com

http://milesofsmiles.wordpress.com/

Colds

What: A runny nose, a fever, an achy body, in general having a cold is nothing but gross and frustrating. So what do you do about it? do you ignore it? use homemade remedies? A few xploreres traveled across Russia to find out.

Who: carolyn.dateo@saatchi-ch.com

When: December 2007

http://breathinginmoscow.wordpress.com/

Beer

http://minesabeer.wordpress.com/

What: Is it just the beer that makes a pint, or is it the people, the place, the glass its served in? A team from Geneva set out across Europe to size up what truly makes a great beer experience.

Who: Hiba.samawi@saatchi-ch.com , delphine.digonnet@saatchi-ch.com , Sarah.Waite@saatchi.co.uk , leanne.halder@saatchix.co.uk

When: October 2007